Ginger Butcher

Ginger Butcher
Contact Information
Institution:NASA GSFC/SSAI
Organization:NASA Landsat Science
Phone Number: 301-614-5124 (w)
Bio

Accomplished, award-winning Science Writer and Outreach Coordinator with 15+ years experience working for NASA Headquarters and Goddard Space Flight Center. Skilled in managing production and media, planning campaigns, serving as a liaison between scientists and educators, coordinating public talks, and writing and designing outreach materials. Emphasis on enhancing science communication on the web to meet the needs of various NASA audiences. Talents include science writing, information architecture, education and outreach product development, project management, proposal writing and graphic design.

Specialties
• Science writing for award-winning websites, fiction and non-fiction books, and scripts
• Authored numerous education products that have passed NASA’s Education Product Review.
• Information Architecture for NASA’s Science Mission Directorate website
• Project Management for development of NASA educational products and websites
• Development and facilitation of classroom & online curriculum – corporate & K-12
• Lead Webmaster managing compliance & policies for over 50 NASA websites

Professional Information
Primary Forum:Earth Science
My Publications (journals, blogs, products):

CAMP Landsat. Developed this Summer Outreach campaign from conception to fuition. Led the team in creating 9 weeks of content to countdown to September 2021 launch of the Landsat 9 satellite. This virtual camp explores a new theme each week about how Landsat satellites help manage, protect, and preserve some of your favorite places on Earth. You are welcomed to camp with an Esri StoryMap that introduces themes like geology, agriculture, and biodiversity. In a partnership with Google Earth, virtual campers get to TIMElapse Travel back 36-years to places all over the world and see how our planet’s landscape has changed over time. Our virtual camp counselors curated an exciting collection of videos, interactives, and downloadable games and activities you can do at home or with friends of all ages. https://landsat.gsfc.nasa.gov/outreach/camp-landsat

Earth Observatory for Kids (EOKids). Co-creator and editor of this outreach publicaion written for audiences aged 9 to 14. It is published with support from NASA’s Landsat, Terra, and Aqua missions. https://earthobservatory.nasa.gov/blogs/eokids/

Water Today & for the Future Poster and board game Rivers: Our National Water Resource. Created for the 2021 Earth Science Week to enage the public in how Landsat helps monitor our planet’s freshwater resources. The game challenges players to help clean our nation’s waterways, winning points for finding ways to use natural vegetation to keep water clean, learning how water is used in different places and industries, and trying to avoid disaster! https://landsat.gsfc.nasa.gov/outreach/ESW2021

Materials in Our Lives Poster & Factory Earth Board game. Created a poster incorporates Landsat imagery to engage with and communicate to the public the 2020 American Geological Institute (AGI) theme: “Earth Materials in Our Lives”. The front highlights stunning Landsat imagery for six different sources of Earth materials: evaporation ponds, mines and quarries, water, rangelands, croplands, and forests. A board game Featured on the back of the poster is a game in which players travel around the board collecting raw Earth materials in order to manufacture products – all while interacting with Landsat imagery and trying to avoid natural disasters. https://landsat.gsfc.nasa.gov/outreach/esw2020

Landsat as Inspiration Poster with Exploring America with Landsat board game. Created a fun and educational new poster to celebrate Earth Science Week 2018 — October 14-20, 2018. The poster offers inspiring Landsat views of the American landscape on its front with board game on the back: Exploring America with Landsat for two to four players, ages 7 and up, race each other to explore different regions of the U.S. All you need is a playing piece and 4 markers per player, and a deck of playing cards. https://landsat.gsfc.nasa.gov/outreach/come-play-us-exploring-america-landsat-earth-science-week-2018

 

Lands of Landsat Poster & Board game. Created for  NASA, AmericaView, and USGS have created a fun and educational new poster to celebrate Earth Science Week 2017. The poster offers a Landsat mosaic of the United States on its front and a board game to explore the many ways Landsat helps us study our planet. Includes the Lands of Landsat Board Game: Travel along a timeline of Landsat satellites and discover how Landsat benefits society. Landsat allows scientists study forests and islands from space, helps farmers monitor water, and tracks changes in our planet’s landscape. https://landsat.gsfc.nasa.gov/outreach/lands-landsat-2017-earth-science-week-poster

The Adventure of Echo the Bat. (Reprint 2021) Creator, Author, and Artist - The Adventure's of Echo the Bat introduces remote sensing to our youngest future scientists. The book tells the story of Echo to children ages 5 - 9 using Landsat images from the five habitats Echo travels as a backdrop for the adventure. The text emphasizes shape, pattern, and texture to assist children in interpreting  satellite imagery. https://landsat.gsfc.nasa.gov/outreach/echo-bat

In the Fog About Smog. ChemMatters, American Chemical Society, April 1, 2013. An exploration into the discovery of ozone as the main culprit in LAS smog attacks and introduction to how NASA's Aura mission is monitoring air pollutants from space.

The Ozone Hole - Over 30 years of satellite observations. NASA, March 2013. This poster illustrates data from five different missions that tracked the development of the ozone hole from space. The back of the poster provides information about stratospheric ozone: what is ozone, how ozone forms, and the processes that lead to the formation of an ozone hole. http://aura.gsfc.nasa.gov/ozoneholeposter/

Exploring Evaluation Techniques for Children's Websites. IGI Global, May 1, 2013. "Exploring Evaluation Techniques for Children's Websites" is the first chapter in a text entitled "Cases on Usability Engineering: Design and Development of Digital Products." Chapter 1 describes usability testing of a science Web site with children and lessons learned from the experience. http://www.igi-global.com/book/cases-usability-engineering/73550

NASA's Tour of the Electromagnetic Spectrum. NASA Science Mission Directorate, May 6, 2010. This unique NASA resource on the web, in print, and with companion videos introduces electromagnetic waves, their behaviors, and how scientists visualize these data. Each region of the spectrum is described and illustrated with engaging examples of NASA science. Come and explore the amazing world beyond the visible! http://missionscience.nasa.gov/ems/

Roberts-Harris, D., Butcher, G. (2013), Sensors, Circuits, and Satellites - NGSS at it’s best: the integration of three dimensions with NASA science, Abstract ED53A-0629 presented at 2013 Fall Meeting, AGU, San Francisco, Calif., 9-13 Dec.

Kaiser, C., Butcher, G., (2013), EPO Program and Product Evaluation Throughout the Development Lifecycle, Abstract ED53F-0679 presented at 2013 Fall Meeting, AGU, San Francisco, Calif., 9-13 Dec.

Butcher, G., (2005), Use of the Internet in Geoscience Outreach, Eos Trans. AGU, 86(52), Fall Meet. Suppl., Abstract ED53B-01

Butcher, G. (2000), Teaching Earth Systems Using Landsat and Other Remote Sensing Data Sets, Eos Trans. AGU, 2000 Joint Assembly Abstract ED21A-02

The Adventure of Echo the Bat. Government Printing Office, October 31, 1999. Creator, Author, and Artist - The Adventure's of Echo the Bat introduces remote sensing to our youngest future scientists. The book tells the story of Echo to children ages 5 - 9 using Landsat images from the five habitats Echo travels as a backdrop for the adventure. The text emphasizes shape, pattern, and texture to assist children in interpreting  satellite imagery.