Olay Supports STEM Education Across The Country With Science Kits Created For Blended and Virtual Learning
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Nominate A Teacher or Parent for a Chance to Win A Science Lesson Kit from Olay
In September, Olay announced a 10-year commitment to double the number of women and triple the number of women of color in Science, Technology, Engineering and Math careers by 2030. Women hold only 24% of these roles, a figure that represents the STEM gap.
Today, the brand takes a step toward closing the STEM gap by helping schools intervene at a critical moment when girls’ STEM interests need to be fed in order to avoid what is known in tech as the “middle school cliff” -- where girls, who were previously neck-in-neck with boys in academic performance in science, begin to lose interest at a rapid rate.
Knowing that teachers play a critical role in mentoring and encouraging a love for STEM in their students, Olay solicited feedback from teachers to understand what hurdles they are currently facing as STEM educators, as about half of the country’s students are learning remotely. Science education has been particularly affected by lack of access to labs and the equipment in them.
In response, Olay scientists have created science-lessons-in-a-box that will help teachers keep science alive in their classrooms (both physical and virtual) through demonstrations, experiments, lab equipment designed for virtual learning, and messages of encouragement from real women who work in STEM fields.
From now until January 15, anyone can nominate a teacher, home-schooling parent or themselves for a chance to win one of these kits in Olay’s #FaceTheSTEMGap sweepstakes, with nearly half of the kits arriving as a special drone delivery in select cities across the country.
Students, parents, friends, family and fellow teachers can visit www.olay.com/nominate to nominate a teacher who will benefit from receiving one of Olay’s science kits. Any US resident over the age of 18 who is a teacher (or parent teaching kids at home) is eligible to receive a kit. Nominations for the sweepstakes are open now through January 15.
The first 250 deliveries will arrive the week of February 8, marking International Day of Women and Girls in Science on February 11. Based on demand, a second run could be delivered for the 2021 school year.
Lack of role models and mentors lead girls to believe STEM is not ‘for them’. As an early intervention technique, Olay believes that if you can see it, you can be it. That belief guided three of the brand’s most recent campaigns that heroed women in STEM.
● Last year’s Super Bowl campaign was focused on making space for women, and starred a female astronaut named Nicole Stott
● A print campaign launched earlier this year starred female role models in STEM, including some of Olay’s very own scientists
● The brand’s first Macy’s Thanksgiving Day Parade float was entirely STEM-themed and aimed to show all the women and girls at home watching that a scientist, technologist, engineer or mathematician can and should look like them
With this offer to teachers on International Day of Women and Girls in STEM, Olay hopes to shine a spotlight on the educators who are STEM heroes and mentors, and to inspire more young girls to pursue careers in STEM fields.