Ginger Butcher

Ginger Butcher
Contact Information
Institution:NASA GSFC/SSAI
Organization:Landsat, Aura
Phone Number: 301-614-5124 (w)
Bio

Accomplished, award-winning Science Writer and Outreach Coordinator with 15+ years experience working for NASA Headquarters and Goddard Space Flight Center. Skilled in managing production and media, planning campaigns, serving as a liaison between scientists and educators, coordinating public talks, and writing and designing outreach materials. Emphasis on enhancing science communication on the web to meet the needs of various NASA audiences. Talents include science writing, information architecture, education and outreach product development, project management, proposal writing and graphic design.

Specialties
• Science writing for award-winning websites, fiction and non-fiction books, and scripts
• Authored numerous education products that have passed NASA’s Education Product Review.
• Information Architecture for NASA’s Science Mission Directorate website
• Project Management for development of NASA educational products and websites
• Development and facilitation of classroom & online curriculum – corporate & K-12
• Lead Webmaster managing compliance & policies for over 50 NASA websites

Professional Information
Primary Forum:Earth Science
My Publications (journals, blogs, products):

In the Fog About Smog. ChemMatters, American Chemical Society, April 1, 2013. An exploration into the discovery of ozone as the main culprit in LAS smog attacks and introduction to how NASA's Aura mission is monitoring air pollutants from space.

The Ozone Hole - Over 30 years of satellite observations. NASA, March 2013. This poster illustrates data from five different missions that tracked the development of the ozone hole from space. The back of the poster provides information about stratospheric ozone: what is ozone, how ozone forms, and the processes that lead to the formation of an ozone hole. http://aura.gsfc.nasa.gov/ozoneholeposter/

Exploring Evaluation Techniques for Children's Websites. IGI Global, May 1, 2013. "Exploring Evaluation Techniques for Children's Websites" is the first chapter in a text entitled "Cases on Usability Engineering: Design and Development of Digital Products." Chapter 1 describes usability testing of a science Web site with children and lessons learned from the experience. http://www.igi-global.com/book/cases-usability-engineering/73550

NASA's Tour of the Electromagnetic Spectrum. NASA Science Mission Directorate, May 6, 2010. This unique NASA resource on the web, in print, and with companion videos introduces electromagnetic waves, their behaviors, and how scientists visualize these data. Each region of the spectrum is described and illustrated with engaging examples of NASA science. Come and explore the amazing world beyond the visible! http://missionscience.nasa.gov/ems/

Roberts-Harris, D., Butcher, G. (2013), Sensors, Circuits, and Satellites - NGSS at it’s best: the integration of three dimensions with NASA science, Abstract ED53A-0629 presented at 2013 Fall Meeting, AGU, San Francisco, Calif., 9-13 Dec.

Kaiser, C., Butcher, G., (2013), EPO Program and Product Evaluation Throughout the Development Lifecycle, Abstract ED53F-0679 presented at 2013 Fall Meeting, AGU, San Francisco, Calif., 9-13 Dec.

Butcher, G., (2005), Use of the Internet in Geoscience Outreach, Eos Trans. AGU, 86(52), Fall Meet. Suppl., Abstract ED53B-01

Butcher, G. (2000), Teaching Earth Systems Using Landsat and Other Remote Sensing Data Sets, Eos Trans. AGU, 2000 Joint Assembly Abstract ED21A-02

The Adventure of Echo the Bat. Government Printing Office, October 31, 1999. Creator, Author, and Artist - The Adventure's of Echo the Bat introduces remote sensing to our youngest future scientists. The book tells the story of Echo to children ages 5 - 9 using Landsat images from the five habitats Echo travels as a backdrop for the adventure. The text emphasizes shape, pattern, and texture to assist children in interpreting  satellite imagery.