NASA Know Your Earth Campaign

Mission Name:
NASA Know Your Earth Campaign


Project Description:
The NASA Know Your Earth Campaign is a partnership among 22 of NASA's Earth-observing missions. This educational project focuses on educating students, teachers and the public about cutting-edge NASA Earth science research. This campaign also focuses on the “on-the-go” and “smart-technology” public in big cities is vital to informing the public about how our Earth works and how NASA research is increasing our understanding of our home planet.


Lead Institution:
Goddard Space Flight Center (GSFC)


Partnerships:
The NASA Know Your Earth Campaign is a partnership among 22 of NASA's Earth-observing missions. These missions are led at several NASA Centers, including Goddard Space Flight Center, Langley Research Center, and the Jet Propulsion Laboratory.


Metrics:
TBD


Effectiveness and Impact:
Evaluation findings and impact statements:
The NASA Know Your Earth Campaign is evaluated internally through the collection of numbers of people to our social media sites and city viewership (provided by outside vendor like Clear Channel Outdoor). Since the number of people seeing the Know Your Earth Campaign is in the tens of millions, specific data is tough to collect.

Since this campaign recently finished its third phase, we are still in the final evaluation process.

The targets for the program were to hit millions of people with the understanding that NASA does amazing Earth Science Research and to bring the local connection to them. So far, we have hit an estimated 75-100 million people with this campaign over 3 years.